Realme Announces Independence of Neo Series
On November 25, realme recently announced that its realme Neo series will be independent and become a new product line. As the first product in the series after independence, realme Neo7 is expected to be officially unveiled in December, 2024. It will compete in the mid-range market with its excellent performance and eye-catching appearance design.
Realme Vice President Xu Qi said that the Neo series is the starting point for many users to first contact realme. The company hopes that the series can take on the heavy responsibility of being a disruptor in the mid-range market and help realme achieve greater success in the Chinese market. He reviewed the development history of the realme GT Neo series. With the first Dimensity 1200 processor, unique cyberpunk design and full-blooded 5G experience, this product has won the reputation of “flagship shooter” and opened the journey of realme’s shooter.
Xu Qi also mentioned that each generation of GT Neo products carries the company’s innovation, passion and ambition. In the Neo series, realme launched the 240W full-level second charge, 6000nit unparalleled screen, and led the 1TB storage popularization storm. In terms of design, designs such as “Final Fantasy”, “Black Mint”, “Le Mans Circuit”, and “Awakening Aura System” have become popular choices for users.
Faced with fierce competition in the mid-range market, realme made an ambitious decision: to position the Neo series as an e-sports flagship that understands young people better, and officially separate it as the realme Neo series. This marks that realme has completed the layout of two major product lines, namely the high-end performance flagship realme GT series and the mid-range e-sports flagship realme Neo series.
Xu Qi emphasized that the Neo series will continue to adhere to the three major product concepts of “cross-level performance”, “leading gaming experience” and “technological trend design”, and will invest more products and R&D resources to expand the series product line and strive to create an e-sports flagship mobile phone that better meets the needs of young people. With the upcoming release of realme Neo7, the market and consumers can expect realme to bring a new shock wave in the mid-range market.
At the same time, it is also believed that with the launch of these products, realme will further enhance its competitiveness in the market and bring a better user experience to the majority of users.
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